How Vianova Harnesses Present Bias for Patients’ Long-Term Health Benefit
In today’s fast-paced world, where instant gratification often takes precedence over long-term goals, Vianova has recognized the power of gamification to drive sustainable behavior change in healthcare. By leveraging present bias and utilizing gamified Remote Patient Monitoring (RPM) and Chronic Care Management (CCM) platforms, Vianova aims to empower patients to take an active role in their health and make informed decisions. Through the implementation of extrinsic motivators such as points, badges, levels, leaderboards, and challenges, Vianova encourages patients to develop an intrinsic understanding of the value of their treatments and care plans. In this blog post, we explore how Vianova’s gamified RPM and CCM platforms, specifically their Points and Badges Lead approach, have revolutionized patient engagement and long-term health outcomes.
The Power of Gamification in Healthcare:
Gamification refers to the integration of game mechanics and elements into non-gaming contexts, such as healthcare. By incorporating elements like points, badges, levels, leaderboards, and challenges, gamification makes healthcare experiences more engaging, motivating, and enjoyable for patients. Vianova has recognized the potential of gamification in driving patient behavior change, particularly in the realms of RPM and CCM.
Present Bias and Its Impact on Health Decisions:
Present bias is a cognitive bias that emphasizes immediate rewards over long-term benefits. In the context of healthcare, patients often struggle to prioritize long-term health goals when faced with immediate gratification or convenience. Vianova capitalizes on this bias by designing their RPM and CCM platforms to provide immediate rewards and incentives, thus aligning patients’ short-term desires with their long-term health objectives.Points and Badges Lead: Encouraging Health Education and Empowerment:
Vianova’s Points and Badges Lead approach focuses on extrinsic motivators to foster engagement and education. Patients earn points and badges as they complete tasks, meet health goals, or actively participate in their care plans. These rewards not only boost motivation but also serve as visual indicators of progress and achievement. Through this approach, Vianova aims to cultivate patients’ intrinsic understanding of the importance of their treatments and care plans, ultimately leading to sustained behavior change.Building a Supportive Community: Leaderboards and Challenges:
In addition to points and badges, Vianova leverages leaderboards and challenges to foster a sense of community and healthy competition among patients. Leaderboards allow individuals to compare their progress with others, creating a supportive environment and encouraging friendly competition. Challenges, on the other hand, provide patients with targeted goals and opportunities to earn additional rewards, further fueling their engagement and motivation.The Long-Term Impact on Patient Outcomes:
By harnessing present bias and employing gamification strategies, Vianova’s gamified RPM and CCM platforms have the potential to revolutionize patient engagement and long-term health outcomes. By aligning short-term rewards with long-term goals, patients are more likely to adhere to their treatment plans, actively participate in their care, and develop sustainable health behaviors. This, in turn, can lead to improved overall health, reduced hospitalizations, and better disease management.Vianova’s gamified RPM and CCM platforms, with their Points and Badges Lead approach, offer a compelling solution to address present bias and engage patients in their long-term health journey. By utilizing extrinsic motivators such as points, badges, levels, leaderboards, and challenges, Vianova empowers patients to develop an intrinsic understanding of the value of their treatments and care plans. Through gamification, Vianova aims to create a positive and motivating healthcare experience, ultimately leading to improved patient outcomes and enhanced overall well-being.
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